Global music giant Sony Music and India’s leading
entertainment management company KWAN, announced a strategic JV to launch a
new-age pop label, Big Bang Music.
The 50-50 joint venture will leverage Sony Music’s
expertise in the music business & global reach and KWAN’s leadership in
artist management and formidable relationships with Talent, Brands and
Big Bang Music will develop a roster of stars to
cater to the fast-growing Pop Culture Market and serve the growing need from
Digital Content Platforms, Brands and Live Experiences for new age celebrities
and fans who are digital natives.
building their unique musical expression and persona to launching their own
brands to growing their live career, Big Bang will do the 360 under the
leadership of its Co-Founder/CEO - Gaurav Wadhwa. He comes with 14 years across
consumer marketing and working with music & sports talent across pop
culture brands like Pepsi, Mountain Dew, Red Bull, MTV & Saavn
Says Gaurav Wadhwa “We want to enable Independent
artists to engage with fans through personal expression and future sounds
that’ll impact Popular Culture in India beyond Bollywood and Cricket. Our
approach will be Blockbuster and our play beyond Song & Video”
India's largest talent management firm, with exclusive representation of some
of the top names in Entertainment & Music today. Ranging from actors to
musicians, a plethora of content creators and digital content creators, KWAN is
a global name to reckon with.
of the superstars managed by the agency include Deepika Padukone, Ranbir
Kapoor, Pritam, Hrithik Roshan, Naezy, Tiger Shroff, Mahesh Babu, Shalmali,
Rana Dagubatti, Jacqueline Fernandez, Bhuvan Bam, Mallika Dua and more.
on Vijay Subramaniam CEO and Co-Founder KWAN adds on , “We aim to
give Non film music and artists a strong platform using the powerful
infrastructure of Sony Music, KWAN’s integrated 360 degree agency network and
Gaurav’s rich experience in the music content and marketing business. Big Bang
will aim to shift the needle in the music business to create Pop culture icons.
We are supremely excited to embark on this journey with such passionate
Big Bang will be an A&R centric, creative artist
development and a marketing outfit with Talent being managed by Kwan and music
distributed by Sony Music.
Subramaniam, President India & Middle East, Sony Music, “We are proud to embark on this journey with Kwan.
Together, we are going to accelerate artist development and pop music growth in
the country. Big Bang will create new superstars and grow the pop music
economy. In Gaurav and Kwan we have found the perfect complementary skill sets
and together we aim to shape the future of the pop business.”