Bangalore: G.O.A.T Brand Labs, a D2C brand aggregator, has secured USD 50 Mn in funding as
part of their Series A1 round. This round saw participation from new investors - Winter Capital,
9Unicorns, Venture Catalysts, Vivriti Capital and Oxyzo as well as participation from most of its
existing investors. G.O.A.T had raised its first round of USD 36 Mn in July’21 with investments
from Tiger Global, Flipkart Ventures, Mayfield, Nordstar, Better Capital, Trifecta and others.
In one year since starting the venture, G.O.A.T has completed 15 acquisitions, focussing on a
portfolio of well-known, strong and upcoming D2C brands in the Lifestyle space. Some of the
brands in their portfolio are The Label Life - A Celebrity-Styled Lifestyle Brand, Voylla (Fashion
Jewelry), trueBrowns & Abhishti (Indian Wear), Frangipani (Children Wear), Neemli and
Nutriglow (Beauty & Skin Care) and Pets brand Doggie Dabbas. G.O.A.T has also acquired long
term rights for Pepe Inner fashion. The company is in advanced discussions with another 12
brands, which will be unveiled in the coming days.
G.O.A.T with its strong capabilities and a team of experts across functions, has partnered with
the brands’ founders to scale the portfolio by nearly 85% (since acquisition), while turning
“Our journey of taking Indian D2C Brands global has just started. We are fortunate to partner
with great founders and continue to learn and build capabilities in this fast changing space. I
welcome our new investors and the strong support from our existing ones in this funding round.
We will continue to acquire high potential D2C brands across the Lifestyle segments and scale
them to huge outcomes” - Rishi Vasudev, co-founder & CEO of G.O.A.T Brand Labs.
The approach of G.O.A.T is unique in this space - Acquisition of Brands (focus on digitally native
brands in Fashion, Home & Beauty/Personal Care segments), Operational Expertise in Lifestyle
Category (best-in-class team using tech interventions to drive 2-3X growth in just a year) and
High on Efficiency (brand portfolio is profitable, agile operations and lowest overheads amongst