The products produced by Self-Help Groups and Farmer Producer Organisations (FPOs) in the State will now go places as Flipkart signed a MoU with Society for Elimination of Rural Poverty (SERP), Telangana to enable market access.
This is a first-of-its-kind MoU signed by Flipkart with a State government in the country. Flipkart will directly source premium quality pulses, millets, staples, and spices from FPOs and SHGs eliminating the role of middlemen.
Panchayatraj and Rural Development Principal Secretary Sandeep Kumar Sultania exchanged the MoU with Flipkart Vice President and Head of Grocery Smrithi Ravichandran here on Saturday in the presence Panchayatraj Minister E Dayakar Rao.
The SHGs and FPOs in Telangana have been producing high quality products but marketing was a challenge. Most of the products sales were confined to the State limits. This MoU with Flipkart would now provide a national platform, said Sandeep Kumar Sultania.
Addressing on the occasion, Panchayatraj Minister E Dayakar Rao said there are 4,36,000 SHGs consisting of 46 lakh members in the State.