Homegrown consumer electronics D2C player boAt on Friday, has partnered with Shopalyst to make its product catalogue discoverable on the Open Network For Digital Commerce (ONDC). 

The integration, which is powered by Shopalyst’s plugin for Shopify stores, will make boAt’s catalogue instantly discoverable on the ONDC network across all buyer applications that a consumer can shop from while smoothly facilitating transactions. Through this foray on the ONDC network, boAt aims to create multiple consumer touchpoints. This will enable boAt to expand its customer base by making its products available to buyers from all ONDC seller apps. The brand sees ONDC as an opportunity to connect with more buyers and sellers while serving its large consumer base across India. Consumers can now shop boAt’s products in the electronics category available on the network, including headphones, TWS, neckbands, smartwatches, and speakers.

Aman Gupta, Co-Founder & CMO, BOAT - "We are deeply aligned to improving the adoption of e-commerce across India. Being onboarded on ONDC with Shopalyst's technology increases availability and access of boAt's world-class products on all digital platforms adopting the ONDC network."

Girish Ramachandra, Co-Founder & CEO, Shopalyst said, "boAt is India’s most loved electronics brand, and Shopalyst is excited to partner with boAt and help them expand their consumer base. At Shopalyst, we are committed to creating a seamless shopping experience for consumers, and this partnership with boAt is a step towards achieving that goal”

Shopalyst is an early participant and contributor in the ONDC ecosystem and is a certified technology service provider to help brands and sellers join and thrive on the ONDC network.