Early Childhood Edu App ‘Bulbul Apps’ Attracts Rs 3.5 Cr in Funding
The Hyderabad based Bulbulapps will use proceeds from this fresh round of investment to expand its pre-schools digital Interactive learning market solutions outreach, launch a new ‘My Preschool App’ including expansion of parent-teacher communication, digital curriculum and assessment modules.
Hyderabad based Early Childhood Learning App developer for pre-schoolers ‘Bulbul Apps’, announced today it has attracted (USD 500K) ₹3.5 crore in a fresh round of funding. Bulbul Apps builds for pre-school students - innovative, multimedia, interactive apps for tablets, smartphones, and other touchscreen devices.
Xseed Partners, Operator VC, Anblicks and Infolob took part in this round. Bulbul Apps will use proceeds from the round of investment to build its B2B2C market that is showing tremendous promise with an aim to serve a growing number of paid parents, subscribers.
Prakash Dantuluri, Founder and CEO of Bulbulapps.com says “It is an exciting phase of growth as we discover new segments to grow our business, strong sales of smartphones mean there is a sizable number of parents looking for kid-apps on those devices too.”
“We have signed half a dozen franchisors and have a strong pipeline of clients with Kangaroo kids as the biggest customer. Our target is to go live in 300 plus schools this academic year with close to 50,000 parent subscriptions. We are also working with a leading vernacular organization in the US”, Prakash stated.
Ajay Jain, Principal CoFounder of Xseed Partners says, "Early childhood education is crucial & it is nice that both parents & Governments are waking up to it. This creates a huge untapped market potential. Bulbul is in a unique position to serve this market given its strength to create easy to absorb stories for the child. Bulbul has demonstrated how both parents & kids love its narratives and other cool features such as parent-teacher engagement. I am positive that Bulbul is poised to become the leading apps in the early learning space in India and in other countries."
Bharat Ram, Partner at OperatorVC says, "We are very excited about the India Preschool market. We firmly believe that Bulbul Apps is in the right place, tech and talent to establish leadership in this space."
Stating about Bulbulapps expansion plans Prakash says “We are combining our content strength with our preschool deployment experience to launch India’s first One Stop solution for Preschools called ‘My Preschool App’. We built the app using Bulbul Apps’ legacy interactive digital curriculum along with administrative, communication, safety and security features that are standard preschool requirements,", says, Prakash.
Each topic in the Bulbulapps digital learning curriculum offers, on average, 30 minutes of engagement and repeat interaction ranges from kids that come every single day, week and month. The app also has a parent’s feature which will offer insights into their child’s progress with specific login provided by the school.
What’s interesting is the focussed approach the company has taken. Bulbul Apps only offers content for children between two and seven years of age. It is currently focussed in India with plans to enter the US market in FY 2020.
Founded in 2015 by Prakash Dantuluri with a seed capital of $200k has raised another $1M in 2016. Bulbulapps, has its own proprietary mobile first content creation engine and has created all the characters, voices, art, and the animation itself in its Hyderabad app studio consisting a team of 16 developers and 10 artists from around the world.
Bulbulapps platform allows storytellers, artists, and academicians to converge and create high-quality cost-efficient content for children. In the future, the company wants to expand its reach to the home learning market and preschools around the world.