Rapidbox, a Bengaluru-based direct-to-consumer (D2C) brand, has announced a $4.5 million Series A round of funding led by SIG Venture Capital, Susquehanna International Group's Asian venture capital arm. Tanglin Venture Partners, India Quotient, and Ananya Goenka are among the other investors in the round.

The funds will be used to expand the brand's product line, improve the customer experience, and build the brand.

RapidBox is a footwear, sports, and casual fashion wear retailer founded in 2019 by Arun Paliwal and Manoj Baranwal. The brand controls the manufacturing of goods with an in-house line, allowing it to run quality checks and see the entire supply chain. 

The cost-effective brand sells through its website as well as ecommerce platforms such as Flipkart and Myntra. According to market intelligence platform Tracxn, D2C brands raised $543 million in funding across stages during FY 2022, which is more than their cumulative funding raised in previous years. Despite the current funding environment, some retail D2C brands have raised funds this year, including women's activewear brand BlissClub, footwear brand Yoho, and beauty brand mCaffeine.