Advertisement

D2C Brand Pescafresh Launches Its CAD Unit In Mumbai

A D2C brand, Pescafresh launches Central Areal Processing and Distribution centre (CAD) in Mumbai. It l includes separate processing areas for seafood, poultry, mutton and RTC and RTE

Pescafresh a D2C brand in the seafood and meat category, launches a new processing facility and distribution hub in Mumbai for its seafood, meats, eggs, Ready to Cook (RTC) and Ready to Eat (RTE) processing operations.

This Central Areal Processing and Distribution centre (CAD) in Lower Parel includes separate processing areas for seafood, poultry, mutton and RTC and RTE with industry-leading temperature and humidity controls.  It also has a culinary centre, dry storage, an office mezzanine, freezers, coolers, and loading docks. The unit includes an R&D centre to develop exemplary fresh products across the seafood and meat range.

This facility reinforces the company's strategy of investing in infrastructure that enables the brand to create formulations that meet the needs of customers and market trends.  It has been constructed to enable the highest standards in hygiene and cleanliness and various industry-standard Sanitary Standards Operating Procedures (SSOPs) have been put in place.  

“A visit to the CAD reinforces Pescafresh’s commitment to quality with spic and span interiors, clear workflows, and employees maintaining high hygiene standards by wearing head nets, face masks, and gloves.  A heavy focus on cold chain management ensures that all products through their entire life cycle are maintained in a temperature-controlled environment – this is a critical component in maintaining product freshness. Regular health and hygiene checks ensure that there is no danger of contamination.” company said in a statement.

“We are glad to announce the launch of the new CAD facility, a facility built to HACCP standards and keeping in mind regulatory and FSSAI standards. Our focus on providing the highest quality products, guarantees we have a system in place to ensure complete traceability – truly sea to shore to door and farm to fork.   Apart from using cutting-edge technology, the company has a proficient well-trained in-house team to enforce rigorous quality measures, including the selection of meat through stringent grading and standardisation, and automated handling. In house training certification is also a must for all the employees, before they start working at the new facility,” Sangram Sawant, Founder, Pescafresh.

Pescafresh, which is present in Mumbai and Pune, will soon be launching its operations in Bengaluru and Delhi NCR.



Tags assigned to this article:
Pescafresh Direct To Consumer launch

Around The World

Advertisement