Aditya Birla Group venture TMRW on Monday announces to collaboration with eight lifestyle brands.
With this development, investment in eight direct to consumer companies TMRW will have a diverse portfolio across several fashion sub-categories. According to the media report, these collaborations with new-age founders were entered into within a few months of the venture's launch.
TMRW has established a presence in a wide range of apparel segments, including casual wear, kid's wear and western wear with this portfolio. The company intends to expand into related lifestyle categories such as beauty and personal care
The company intends to expand into related Lifestyle categories such as Beauty and Personal Care. TMRW's vision is to collaborate with new-age founders by bringing strategic, operational, and technological capabilities as well as growth capital. TMRW will enable blitz scaling and brand building through synergistic investments that will power multiple brands.