Fundamentals in business refer to the key traits required to ensure the stability and fitness of a startup. Rohit Kumar, Co-Founder and Partner, Zensciences said that valuation will only come when you will focus on the business, fundamentals, people and culture you are driving.
"It is also important to understand difference between growth and scale. If you can generate scale rather than running after growth that's what we advise to our customers," Rohit Kumar, Zensciences mentioned.
The strongest companies are built in the hardest times, and these times are really helping those strong companies stand out.
"We have seen couple of cycles in logistics as a theme starting with GST which almost made lot of things easier. Then covid where everything was unpredictable. Even at that moment, we thought that the first thing that is going to come after the lockdown was online movement of retail, and we stick to our team. And it results to tremendous growth," said Vishesh Khurana, Co- Founder Growth, Shiprocket.
Speaking about the key importance of maintaining the fundamentals right in place, Mayank Kukreja, Founder and CEO, Itilite mentioned, "The companies which have set their 'North Star' metric right, based on real value creation, are not being affected by the market a lot. They are chasing real value creation for their users and customers."