Bollywood actor Suniel Shetty today launches men’s jewellery brand, MetaMan on International Men’s Day along with its debut collection.
MetaMan has also raised USD1mn in seed funding which saw participation from 9 unicorn founders and several other successful business entrepreneurs including Nikhil Kamath (Zerodha), Prashanth Prakash (Accel Partners), Gaurav Singh Kushwaha (BlueStone), as well as cricketer KL Rahul and Robin Uthappa.
The brand MetaMan symbolises ‘Metal for Man’ as the next must-have accessory that gives the taste of elegance and simplicity to Indian men.
Suniel Shetty, the founding mentor, through his reputation as a real Indian macho man, empowers the company to provide the finest accessories for the evolved Indian men.
Speaking on the launch of MetaMan, the Founding Mentor Suniel Shetty says, “Through the launch of MetaMan brand, we are celebrating the return of our own men's jewellery culture. Indian traditions were once a symbol of holding the best artistry; where Indian men taught the entire world how to adorn any jewellery and became a trendsetter. Now, it’s time for India to own men's jewellery brand that celebrates culture with style and sophistication. So, the MetaMan.”
The collection has been imagined by designer Pallavi Foley. The brand presents a range of high-quality bracelets, pendants, and chains made with brass, gold, or silver.
Anil Shetty, the founder of MetaMan adds, “At MetaMan, we aim to accessorise evolved men through our contemporary designs. We believe men’s jewellery culture is not an alien thought but a forgotten one in India. We are now seeing Gen Z and Millennials bringing back this trend with style. This International Men’s Day, we are launching MetaMan with 20 unique designs but will have 150 designs in the next three months.”