In an interaction with Sujata Sangwan of BW Disrupt, Pranshu Gupta, CEO, Trak N Tell, shared his venture journey including idea generation, unique key features, present traction details and future plans. Trak N Tell, an IoT startup, provides customized telematics solutions to vehicle manufacturers as well as vehicle owners. It offers a GPS product that allows vehicle tracking, remote engine immobilization as well as monitoring of engine health etc. The company was established in May 2007 and has its headquarters in Gurgaon, India. It counts several OEMs, as well individual car/bike owners among its customers. Trak N Tell products are also exported to other developing countries.