Aloke Bajpai, CEO & Co-Founder, ixigo in conversation with Chahat Jain of BWBusinessworld points out the problems travellers face while booking their trips. Ixigo initially launched with booking flights in 2007. As a part of marketing strategy, ixigo inspire is trending worldwide.
Aloke further added that trip planning not only consumes a lot of time but also involves emotional constraint. Hence to make trip planning personalised for travellers ixigo provides comparison in rates of flights and hotels at very competitive rates.