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Latest Articles in social media

Building Brand Loyalty Through Social Media and DOOH Integration

Digital out-of-home advertising is unique because it intercepts active consumers with highly targeted messages as they move through their day.

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How Social Media and Enterprise Technology Integration Can Help Businesses?

Corporates have only now started to realize the tremendous potential of social media integration to promote brand awareness and identity, improve internal communications involving partners and clients as well as consumers and vendors.

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Facebook Tying Up with Entrepreneurs To Solve India's Low-Internet Connectivity Problem

Facebook, the social media giant is working with Airtel to install 20,000 more Wi-Fi hotspots across India.

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Strategising Social Media For Rise in Startups

Whether its building a VR company or playing tennis or making an innovation, showcasing company culture to promote the brand is a requisite.

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'It is an Interesting Time To Be In India', Says Akshay Kothari, LinkedIn India Country Manager

In a chat with Naina Sood, LinkedIn India Country Manager and Head Of Product, Akshay Kothari, says a big portion of the company's global numbers are driven by its Indian members, who are apparently the most active job seekers in the world

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Ministry To Use Social Media To Promote Tourism

The ministry is working hard to generate more traction via social media platforms such as Youtube, Facebook, Twitter, Instagram and Pinterest

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We Have To Move Beyond English As A Language In Order To Grow In India: Facebook MD

The most important shift is in digital advertising market which is 14 per cent of 7.5 billion dollar market. It will increase to 40 per cent in the year 2020

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How Deep Twitter is in Troubled Waters?

The company is not likely to grow at the pace or magnitude of Facebook or Snapchat or even Whatsapp for that matter. Not only it has been facing a lot of criticism from investors but the investor woes are also at its peak. Twitter woes deepen as lack of user growth threatens sales.

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7 Challenges Faced By Startup Businesses In SEO And How To Overcome Them

Investing in good SEO efforts will result in a constant stream of business. The great thing about search engine optimization is that the costs are much lower in comparison to traditional means of print and electronic media advertising.

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