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Latest Articles in mobile marketing

Customer Experience in Times of AI and In-App Video Advertising

Marketers are going to spend more money on in-app advertising; AI will help by first 'learning' the user’s behavior to all ads, comparing it to the user’s behavior to your ad, and then by defining what the exact target demographic should be.

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Messaging App Giant LINE Corporation Acquires Video Ad Platform FIVE Inc.

Platforms will be linked to bring about better quality ad distribution meeting market needs for video marketing.

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India Deals: Mobile Marketing Tech Provider Tune Enters into India and 9 More Updates

Anil Ambani-owned Reliance BIG Entertainment, which houses the media and entertainment business of the group, is entering into the video-on-demand space with its new over-the-top (OTT) mobile application Chillx.

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