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Latest Articles in fmcg

Digital Advertising Spends To Triple In Next 3 Years

The Ad spending in India is expected to grow at 10 per cent to reach Rs 61,204 crore in 2017 over 2016, lower than the revised estimate of 12 per cent according to GroupM. This is lower than the revised estimate of 12 per cent that GroupM put out for 2016. The ad spending stood at Rs 55,671 crore last year

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Why I Left MINING and Did a Startup

Lot of people ask me Who leaves the assured business of Mining, and assiduously build start up that too in crowded FMCG sector, unlike in vogue tech start up’s and left the comfortable business plus personal life of Udaipur and moved to Gurgaon.

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Route Optimization Solution Disrupting the Way FMCG and Distribution Companies Work

With the improved capability and scale, cloud computing prowess, mobility and analytics integration, the route optimisation solution is undergoing massive enhancement.

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WINIT Launches 'Merchandising Solution' in India for FMCG and Retail Distribution Companies

WINIT’s merchandising solution has been adopted by companies like Colgate Palmolive, Bajaj Corp in India and Hershey’s distributors in Middle East to name a few.

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Mobility and Analytics Changing the Face of FMCG

We are now in the next phase of Sales Force Automation and this is being powered by Analytics, machine Learning and Artificial Intelligence.

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Patanjali And Its Grand Plans: Baba Ramdev Expects Rs 20,000 Crore Revenue In FY18

Baba Ramdev-led Patanjali is looking at a two-fold jump in sales at over Rs 20,000 crore this financial year as it plans to double its distribution network to 12,000 across the country

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Apis India Eyes Rs 500 Cr Sales By 2020

With a large focus on the US, Middle East, Latin America and Africa market, Apis is also producing products like handmade cookies, black tea, ginger garlic paste and green tea with honey

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Mrida Launches FMCG Brand, Earthspired: A Health & Wellness Offering

Mrida, a social business venture committed to upliftment of marginalized and underserved rural communities at the base of the pyramid, has formally launched its FMCG brand Earthspired.

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