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Latest Articles in fitbit

Eyeing Increased Subscriptions as Fitbit Acquires Startup App Twine Health

With this acquisition, Fitbit further extends its reach into healthcare and lays the foundation to expand its offerings to health plans, health systems and self-insured employers, while creating opportunities to increase subscription-based revenue

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Wearable Devices Need to Be More Useful

“…people do not find them useful, they get bored of them or they break, according to a survey…”. High abandonment rates indicate the need for more compelling value propositions to drive greater adoption.

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