ALT Balaji plans to reach 8 million (excluding Jio users) subscriber base by 2021
There are around 150,000 advertisers advertise nearly 200,000 brands in print media while only 12,000 advertisers advertise nearly 15,000 brands in Television media in India.
The focus was on long distance travel because it involves time & cost commitment and travelers are keen to optimize on that.
No doubt about so many fish in the sea but we see it as a race against time of the viewer, our biggest competition is the attention of the viewer which he might like to put in somewhere else. More players are sure to bring more traction digitally.