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Latest Articles in consumers

LoveThisStuff - Growth Story Backed an Online Marketplace Which Connects Artisans with Consumers

From hand-painted shoes, wooden sunglasses, upcycled home decor to personalized passport covers, every product on the site is uniquely crafted and breaks the norms of the mass market.

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It’s the Best Time for OTT Players to Invest in Technology & Digital Content: Vishal Maheshwari, India Head, Vuclip

No doubt about so many fish in the sea but we see it as a race against time of the viewer, our biggest competition is the attention of the viewer which he might like to put in somewhere else. More players are sure to bring more traction digitally.

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The Teabox Story: Tea Estate to becoming a Connoisseur

The tea industry is steeped in tradition; literally, the ways of doing things have not changed much in the last 150 years. Most of the decision makers don't believe that tea is a product that can be sold online.

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Artificial Intelligence Enabled Apps Assisting E-Commerce In Sales

Artificial Intelligence can sift through loads data collected on the basis of user behavior and the affinity shown towards a particular style and kind of products. Thereafter, once a user logs in or revisits the website, the recommendation sections is updated in real-time, in order to provide users with the most suitable and relevant experience.

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Prescriptive Analytics for Retailers and Their Consumers

The retail industry in India currently accounts for 35% of India’s GDP and holds the highest number of outlets per capita in the Asian region – 12 million outlets.

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Beyond the Bottle

Purpose is what galvanises an organisation to action. It’s a seed which grows to drive employees from within, often giving meaning to their work. It’s what inspires the consumers too. It’s not a mere slogan to be created by an agency and tucked away beneath the logo or printed on a handbook.

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Making the Big White Elephant Dance

Start-ups are nimble, yet fragile, while larger companies have a strong foundation but are rigid. Seems like the perfect match; each entities’ weakness is the others’ strength. The Big White Elephant will dance, but only, if we all dance together.

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