Brand extension is a common method used by companies to launch a new product by using an existing brand name on a new product in a different category
With over 15 years of experience in brand and consulting, Sanjay will focus on further strengthening brand Uber in India
Oath will be an umbrella company of over 25 media and technology brands
Radhika Piramal explains why brands may also need to be made relevant to today's time and why sub-brands need to be added to established brands at the Pitch CMO Summit
Cue to take is from South Korea’s chaebols – Samsung, LG and Hyundai. India has developed huge number of MSME’s and a workforce, which is largely in the unorganized sector.