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Latest Articles in branding

Uber India Appoints Sanjay Gupta As Head Of Marketing

With over 15 years of experience in brand and consulting, Sanjay will focus on further strengthening brand Uber in India

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What Oath - The AOL & Yahoo Merger Brand - Will Look Like

Oath will be an umbrella company of over 25 media and technology brands

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Brands Need To Move Forward And Even Rebranded At Times

Radhika Piramal explains why brands may also need to be made relevant to today's time and why sub-brands need to be added to established brands at the Pitch CMO Summit

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Indian Businesses Require Scale and Marquee Branding to Move Up the Value Chain

Cue to take is from South Korea’s chaebols – Samsung, LG and Hyundai. India has developed huge number of MSME’s and a workforce, which is largely in the unorganized sector.

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