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Latest Articles in branding

8 Rules Of Positioning

Brand extension is a common method used by companies to launch a new product by using an existing brand name on a new product in a different category

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Uber India Appoints Sanjay Gupta As Head Of Marketing

With over 15 years of experience in brand and consulting, Sanjay will focus on further strengthening brand Uber in India

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What Oath - The AOL & Yahoo Merger Brand - Will Look Like

Oath will be an umbrella company of over 25 media and technology brands

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Brands Need To Move Forward And Even Rebranded At Times

Radhika Piramal explains why brands may also need to be made relevant to today's time and why sub-brands need to be added to established brands at the Pitch CMO Summit

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Indian Businesses Require Scale and Marquee Branding to Move Up the Value Chain

Cue to take is from South Korea’s chaebols – Samsung, LG and Hyundai. India has developed huge number of MSME’s and a workforce, which is largely in the unorganized sector.

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