UK-based WaveOptics has secured 12 million pounds (approximately 15.6 million dollars) in Series B funding. It's one of the largest rounds for an augmented reality startup.
Augmented Reality brings immersive learning experience which provides a simulation environment for the learner to create 3D experiences and superimpose real media in the surrounding.
The market was at just $760M in 2015; barring exorbitant device prices, the augmented and VR industry is all set to boom
Marketing has always worked very closely with the latest technology and we are now transitioning from Internet and mobile to experiential advertising on the digital medium