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Latest Articles in Brand Building

From Aura to Democracy: The Shift in Brand Building

The products now need to be designed to address a dichotomy. It must have a very wide set of attributes to be a part of maximum relevant consideration sets.

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MagicBricks Raises Rs.30 Cr Investment from Parent Co. Times Internet

MagicBricks has decided to use the fund towards brand building and marketing initiatives. The real estate company will engage in product development activities and curation of content on the site.

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Building Your Brand Over an SMS

Furthermore, as per the white paper published by Oxygen8, SMS messages have an open-rate of 98%, hence giving brands the intimate communication they desire with the customers. It gets more interesting, since 90% of these opened messages are read within 90 seconds to 3 minutes of receiving the same.

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