“What’s in the name?” I would say, quite a lot these days.
Naming a startup can be a great challenge and a great opportunity too. If the name sounds nice, half the battle is won. It becomes the identity of the brand, associates advertising to the product and soon becomes synonymous to faith customers have kept in the business.
There are broadly two world which exists- one ideology says- be direct in approach. The best examples of this are ‘FoodPanda’, ‘Housing.com’ and ‘CarDekho’. And the second one says- be innovative and instill curiosity- for examples are ‘Myntra’, ‘Pepperfry’ and ‘Jugnoo’.
Well, Indian entrepreneurs have taken this naming job seriously and have picked up one of the wackiest names in the bucket. If the names are not wacky enough, one must have a look at the business idea.
Stay Uncle is a new site and the brainchild of Sanchit Sethi who initially commenced the plan targeted not at couples but rather at travelers looking to stay for short durations. But then it came to behold a very unique outlook in the eyes of 'Unmarried couples' in our country. Hence, the messiah was born - you pay something as cheap as Rs 1200 and over Rs 5000 for 12 hours. Suprisingly, StayUncle has also managed to partner with some leading premium hotel chains in the country!