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Podcast Startups, Listen Up! People still Fancy Audio Media

The radio is losing its sheen but people still listen to the spoken word – radio fans now tune into the Love Guru and Radio Mirchi on their mobile phones.

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8 in 10 Consumers Willing to Pay More for a Better Customer Experience as Big Businesses Fall Short of Expectations

There is a positive correlation between investment in digital customer experience initiatives and customer satisfaction and willingness to spend more.

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Digital Storytelling Requires Synergy Between SEO and PR

In this world where digital storytelling is all about including the right keywords so that a brand story stands head and shoulders above the clutter, is public relations working in synergy with SEO to maximise an organisation’s visibility?

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Pick a Photo Printing Company for its Technology and Quality, Not Price

Understand that a company investing in advanced technology to print great looking photos will charge a marginally higher price but that premium will be totally worth it.

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Leveraging Brand Equity on Social Media is Easier if You Just Pay Attention to Data Analytics

Data is the currency of the age we live in and the enormous amounts of data collected for every interaction and transaction makes it a goldmine for marketers.

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Dear CTO & CIO, Good Job. Now All You Have to do is Integrate That Risk Management.

Risk management programs must address a widening array of IT threats associated with digital business.

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Employee Burnout is a 100 Billion Dollar Problem for an Entire Economy

Monday blues or are you burned out? Either way it affects your company more than it affects you.

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Top Technologies to Beef Up Your Cybersecurity in 2017

As attackers improve their capabilities, enterprises must also improve their ability to protect access and protect from attacks.

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Mitigate Ill Effects of a Stressful Life by Staying Hydrated this Summer

“With soaring temperatures taking a toll on your body and the heat slurping up all your vitality, staying fit, hydrated and cool all the time becomes a difficult task,” writes Dr. Abhay Kumar of the Eureka Forbes Institute of Environment.

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AI Enabled Decisions for Consumer Goods Companies

CEOs can now predict which global market will love which of their brands while companies can even predict revenue using an AI-powered computer system

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