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Latest Articles in Resources

Technology can Empower Your Family’s Chief Medical Officer

Technology has been a core player in helping improve healthcare, saving time and effort for both patients and caregivers alike, and reducing potential errors

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You Can’t but Machine Learning Can Stop Fake Real Estate Listings

Physically checking out each housing listing is impossible in vast India, but machine learning might just make that possible.

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Taking Global Business Services Sector to the Next Level

Global Business Services (GBS) is emerging to be a strategic priority for any large enterprise integrating governance, business practices and locations for shared services as well as outsourced functions.

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Your Heartbeat Could be Your New Password with Innovative Cybersecurity

Forget fingerprint identification or retinal scanning. University of Buffalo researchers have developed a computer security system using the dimensions of your heart as your identifier.

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How Old does Your Computer Think You are?

Researchers at the Shri Guru Gobind Singhji Institute of Engineering and Technology suggest age classification is useful in security systems and customer relationship management.

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Podcast Startups, Listen Up! People still Fancy Audio Media

The radio is losing its sheen but people still listen to the spoken word – radio fans now tune into the Love Guru and Radio Mirchi on their mobile phones.

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8 in 10 Consumers Willing to Pay More for a Better Customer Experience as Big Businesses Fall Short of Expectations

There is a positive correlation between investment in digital customer experience initiatives and customer satisfaction and willingness to spend more.

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Digital Storytelling Requires Synergy Between SEO and PR

In this world where digital storytelling is all about including the right keywords so that a brand story stands head and shoulders above the clutter, is public relations working in synergy with SEO to maximise an organisation’s visibility?

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Pick a Photo Printing Company for its Technology and Quality, Not Price

Understand that a company investing in advanced technology to print great looking photos will charge a marginally higher price but that premium will be totally worth it.

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Leveraging Brand Equity on Social Media is Easier if You Just Pay Attention to Data Analytics

Data is the currency of the age we live in and the enormous amounts of data collected for every interaction and transaction makes it a goldmine for marketers.

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