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Latest Articles in General

Customer Experience in Times of AI and In-App Video Advertising

Marketers are going to spend more money on in-app advertising; AI will help by first 'learning' the user’s behavior to all ads, comparing it to the user’s behavior to your ad, and then by defining what the exact target demographic should be.

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89% Auto Sales in India Digitally Influenced: Google, Kantar TNS Report

The report states that in 2017, 89 percent of Indian car purchases are digitally influenced, up from 75 percent in 2016.

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Google Doubles Down on India with ‘Made for India’ Two Wheeler Maps and JioPhone Products

World’s first two-wheeler mode in Google Maps for the globe’s largest two-wheeler community; Google Go for easy search; Files Go for file management and sharing; the Google Assistant for the JioPhone and more released for India.

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Bitcoin on a Rollercoaster of Record Highs and Shocking Dips

Following bitcoin going past $11,000 in value,the currency dipped by over 20 percent in less than 90 minutes only to regain face by 20 percent.

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Goa CM Parrikar Launches Jai Kisaan App for Farmers

The free-to-use app caters to the smart farmer with insight on crop cultivation, weather forecasts, soil analysis and crop yield targets.

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Paytm Payments Bank Launched by Finance Minister Arun Jaitley

Official launch of India’s mobile-first bank; company has planned an investment of $500 million for KYC operations.

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BookMyShow and PVR Pictures Tie Up for ‘Vkaao’

It’s a new strategic tie up to bring curated and on-demand content to local theatres.

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Brain-Controlled Drones are Here

Drone swarms using human-brain interface mechanisms will go in the next five years, where other drones cannot.

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The Future of Smartphone Market in India

Driven by 4G handsets and the Chinese entrants, the smartphone market saw a major boost from handset markets focused on new launches, higher spends on marketing and innovative payment options.

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The War Gets Uglier, McDonalds To Shut 43 Outlets In Delhi

This step taken by the franchise has come as a result of a long going legal battle between Connaught Plaza Restaurants (CPRL) and McDonalds as a result of which the CPRL board has decided to shut outlets in New Delhi.

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