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Surga Thilakan

CEO & Co-founder, Salesken

Latest Articles By Surga Thilakan

Post Covid Selling - Shift from relationship sales to RoI sales?

There is an exquisite conversation in the TV series Mad Men between Roger Sterling, long time account man and his finance head, Lane who is trying to meet a potential customer for dinner to get help on filling out an RFP form. Pretty much the 101 of classic relationship selling.

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