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Sudeshna Datta

The author is Co-founder and Executive Vice President, Absolutdata Analytics

Latest Articles By Sudeshna Datta

How Can Business Sail Through Pandemic Using AI-led Marketing Strategies

With diminishing stock and resource deficit, businesses are actively rummaging through ways to fine-tune their strategies as per the current crisis.

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How AI-backed Marketing Strategies Can Help Enterprises Boost Christmas Sales

How strategically they utilize AI to maximize engagement and create a consistent experience across multiple channels will go a long way in enabling the successful execution of future marketing initiatives as well.

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