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Andesh Bhatti

Andesh Bhatti is founder and CEO of Collectcent. For over 18 years Andesh has been running strategic portfolios for driving revenues and scaling businesses in Mobile and IT domains.

Latest Articles By Andesh Bhatti

Customer Experience in Times of AI and In-App Video Advertising

Marketers are going to spend more money on in-app advertising; AI will help by first 'learning' the user’s behavior to all ads, comparing it to the user’s behavior to your ad, and then by defining what the exact target demographic should be.

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How Crucial is Big Data Analytics in Mobile advertising?

“We ran a campaign for both mobile and desktop and the results were unsurprisingly in favour of mobile.”

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