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BW Online Bureau

BW Online Bureau

Latest Articles By BW Online Bureau

FOODPANDA FIRES OVER 300 EMPLOYEES

The online food ordering platform, Foodpanda, has sacked over 300 of its employees citing automation, which constitute nearly 15 per cent of the company’s overall workforce in the country. The company issued a statement saying the decision to cut jobs was taken after it achieved about 98 per cent automation rate in order processing, helped by a combination of stronger processes and controls to make operations more efficient.

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Democratizing Home and Office Spaces

Adjusting to the space size without making it look stuffy while you need to maximize the area can be a very energy draining task while you are furnishing your house or office. As more and more people are finding themselves in more and more small apartments now a days, it’s has become a challenge for everyone to make that small space either it’s a an office or a home space to look elegant airy and smoothly maintained.

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Startups meet the taxman

Startups are the new epicenter of economic activity in the country, but the tax-man is far from friendly towards them. For a 100 of them have registered in Hong Kong, Singapore and the US to raise capital. Top sources in North Block, which houses the finance ministry, say consultations have begun over incentives to startups in the form of tax sops to angel investors. The Revenue Department is working towards these making such incentives real. At the Center of this is the capital gains tax, levied on investors; and the tax on employee stock options (ESOPs), where a tax is levied on the income of the employee even before the company – that’s allotted those shares – has generated any revenue or has raised capital.

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CAREER POWER FINDS A NICHE IN A SEEMINGLY CROWDED TEST PREP MARKET

A report put out by Assocham had estimated that the value of the coaching industry in India was set to touch $40 billion this year, growing at an incredible rate of 35 per cent annually. For an Indian between the ages of 15 and 25, attending some sort of test prep center is almost a rite of passage, a must to even fathom attempting one of the highly intimidating and highly competitive selection of exams in the country.

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High Tech & High Touch: Giving the Elderly a Hand

In the fanfare around India’s increasingly younger population, we often lose sight of the fact that while our numbers swell so does the count of our elderly. Yet, we do not have any substantive public social security system and the care for the old is generally relegated to the familial space.

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ONLINE SPONSORSHIP MARKET A BOON FOR BRANDS AND EVENT ORGANISERS?

One of the most challenging tasks for an event organiser today is gathering fitting brands to sponsor their event, similarly a brand too is always on the lookout to spend advertising money in the right space to engage its core target audience effectively. With experiential marketing properties, be it large or small, popping up every now and then in the country, for both event organisesr as well as brands, the online sponsorship marketplace seems like a viable option to explore opportunities that can be mutually beneficial.

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YOU ARE BORN ORIGINAL, DON’T DIE A COPY

There’s a saying, “you’re born original, don’t die a copy”. I love that. As an entrepreneur that is something I have always believed in. Creating something is a very stressful. For us at Hike it was a very stressful three years with lots up ups and downs. More downs than ups. But what tided us through was perseverance. One of the biggest reasons why startups fail is lack of perseverance.

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IS THE ONLINE SPONSORSHIP MARKET A BOON FOR BRANDS AND EVENT ORGANISERS?

One of the most challenging tasks for an event organiser today is gathering fitting brands to sponsor their event, similarly a brand too is always on the lookout to spend advertising money in the right space to engage its core target audience effectively. With experiential marketing properties, be it large or small, popping up every now and then in the country, for both event organiser as well as brands, the online sponsorship marketplace seems like a viable option to explore opportunities that can be mutually beneficial.

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CAN BANKS GIVE A LEG-UP FOR START-UPS?

It’s a sign of the times we live in. In his `Mann Ki Baat’ address to the nation over All India Radio last Sunday, Prime Minister Narendra Modi told us about the `Start-up India, Stand-up’ project his government plans to roll-out on January 16. It’s very well for some to dismiss this as another “slogan”, but in its scale of ambition, the project is unlike any other seen so far. The key building blocks that incubate new ideas are to be linked up – the Indian Institutes of Management, Indian Institutes of Technology, National Institutes of Technology and central universities.

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LOCAL TALES WITH A DIGITAL TWIST

A new generation of children is all set to completely grow up on new age gadgets, sans the gradual transformative process of acquaintance with technology that their parents and grandparents travelled through. This means that children’s consumption patterns have vastly changed and content that was previously confined to books or the general physical expanse needs to be digitized.

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