ixigo, India’s leading travel search marketplace announced the launch of its upcoming artificial intelligence travel assistant - TARA at the Phocuswright Innovation Platform, held in Florida, last week. Phocuswright is a leading travel research and events organisation, providing unrivaled travel, tourism and hospitality market research.
Rajnish Kumar, CTO & Co-Founder, ixigo showcased TARA, its voice enabled, 100% AI-driven travel assistant that helps users discover, plan, book and manage their travel. TARA received overwhelming appreciation and votes, both from the jury and the attendees for features that are first in the world, such as emotive voice based assistance, pre-emptive trip planning, automated frequent flyer programme management, seamless flight search & booking and automated web check-in. TARA will officially be launched in early 2018.
Aloke Bajpai, CEO & Co-Founder, ixigo said, “ With TARA we move one step closer to fulfilling our vision, by providing a personalized voice-based travel assistant that is 100% AI-driven. TARA is the travel agent of the future. She is just like the travel agent of the past, except that she responds instantly and is available 24x7! She has all flight-related information and deals at her fingertips. She is unbiased and knows the traveller’s preferences by assimilating contextual awareness. TARA will ensure travellers simply focus on enjoying their trip, and leave all their travel planning hassles to us.”
Chetan Kapoor, Research Analyst - Asia Pacific, Phocuswright said, “Many Indians still favour personal touch and professional recommendations during their travel bookings. By blending these aspects with a virtual, voice-based assistant on a smartphone, ixigo’s TARA has the potential to tap millions of Indian travellers which are migrating from offline to online booking channels - and seeking a curated travel shopping and booking service.”