ad:tech 2017 Ringing A New Era Innovation in Advertising & Marketing
Over twenty years later, ad:tech still is out on the forefront of innovation, bringing technologies from across the marketing, advertising and media world.
ad:tech has long been known as the home of industry shaping advertising and marketing technology. Over twenty years later, ad:tech still is out on the forefront of innovation, bringing technologies from across the marketing, advertising and media world.
The India edition of ad:tech – ad:tech New Delhi was launched in 2011 and is now in its 7th year. ad:techNew Delhi today is India's #1 marketing and media technology event, where marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.
This year ad:techhas made prodigious additions of exceptional highly creative speakers from all expanse of advertising and marketing. The keynote speakers include industry heavy weights names Andrea Bernhardt- RECKITT BENCKISER, Bharat Anand - The author of ‘The Content Trap’, Gautam Sinha- Times Internet, John Williams- BBC.com, Rob Norman- GroupM, John Gallaghar- IBM, Kirk McDonald- PUBMATIC. Thesehigh-caliber global Keynote Speakers would share their knowledge on targeted conference tracks that have been curated to help marketers resolve challenges and stay ahead.
ad:tech New Delhi 2017 is a two day conference and exhibition which is going to be held at The Leela Ambience Gurgaon on 9-10 March, 2017. The theme of ad:tech 2017 is "Accelerating The Evolution", to keep pace with the rapidly changing digital sector, new and evolved marketing technologies, ideas and strategies that enhances speed, relevance and reach of Marketing.
ad:tech 2017 ringing in a new era of innovation, ad:tech is revitalizing its mission to connect marketing’s most creative thinkers with the coolest technologies in the world.ad:tech announces bold programming and executions with a number of media companies and major industry associations, collectively leading the charge on the imperative and curating the community’s innovation agenda.
ad:tech 2017 agenda which digs deep into topics which enhances the EFFICIENCY of businesses and also touches upon INSPIRATIONAL new ideas which promises to bring us closer than ever to the ultimate marketing objective. 2017 program includes discussion on Artificial Intelligence, techniques being adopted to increase efficiencies on subjects like Programmatic, Data Analytics, CRM and more.ad:tech is proud to partner with adgully for DIGIXX Awards. These awards recognize and celebrate the best work in the industry and will be hosted at ad:tech. This year ad:tech brings together more than 90 companies from across the globe to exhibit what’s new and what’s next, Right from arobot decoding your Twitter feed using AI, to experiencing intersection, these are a few examples of what companies like ICUBESWIRE, STARTAPP, TUNE, WATCONSULT, XAPADS
The Next Big Challenge
ad:tech is also bringing their global initiative new edition to India this year and is a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. The Next Big Thing intends to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations.We are truly delighted to have launched this event in partnership with Nestlé and have received a phenomenal response from the startups.
The startups that have made it to finals include SilverPush, FirstHive, Yellow Messenger, What Clicks, Tagbin Services Private Limited, Xposee Media Pvt Ltd, FunYou, IotPot and Yeppar and will be pitching to the jury on 10th March to win a fully funded pilot with Nestlé, as well as the coveted recognition of The Next Big Thing
The event includes a speaker session as well where the speakers will share their precious insights which will help the startups in the longer run. Some of these speakers are mentioned below-
1. Andrea Bernhardt, Global Media Director, Reckitt Benckiser
2. Bharat Anand, HBS Professor & Author, The Content Trap
3. Rob Norman, Chief Digital Officer, GroupM
4. SuparnaMitra, Chief Marketing Officer, Watches & Accessories, Titan
5. Manish Dureja, Managing Director, Jet Privilege
6. Thomas Wrobel, Global Head of Performance Marketing, Trivago
7. John Gallagher, IBM Global Head-Performance & Programmatic Marketing
8. Gaurav Gandhi, COO, Viacom18 Digital Ventures
9. SanjeevHanda, Vice President – Marketing, Maruti Suzuki India Limited
10. Pallavi Singh, Director- Marketing, Harley-Davidson India
This is where today’s leading marketers go to learn from their peers and to get hands on with the latest marketing and advertising innovations. It is where the rubber meets the road, where marketing pioneers, innovators, and brand trailblazers all converge to get hands-on experience and discover new ways of thinking.
With ad:tech events spread across the globe, our global network allows us to bring the best and brightest from around the world to share their knowledge with our attendees. ad:tech provides an unparalleled networking and business matching experience
The last edition of ad:tech saw over 6500 attendees, 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 90+ companies and an Innovation Zone with the latest disruptive technology in digital marketing. We want this figure to increase exponentially over the years.
Opportunities in ad:tech, India
ad:tech is an interactive platform for veterans in media, technology and advertising field from the across the globe, aims to nurture mutual business partnerships, exchange new strategies, ideas and to expand industry boundaries. The digital expo enables industry to explore and analyze the latest initiatives and trends and let them aware of the new innovations that might transforms the industry in the near future.
There is so much to learn, explore and discuss at the ad:tech but it isn’t all about sessions or campaign delivery. It’s also about socializing and building networks to know people better.The new ad:tech is hoping to be well timed to harness the enthusiasm for the kind of tech innovation in the area of marketing and advertising owing to an exponential rise of the digital sector in India over the past few years.
Challenges in ad:tech India
The biggest challenge is keeping pace with the changes that are taking in the digital India. With mobile, cheaper handsets, affordable data pricing, explosion of online services,govts digital India and digital banking initiatives, the number of people adopting the media is now faster that most would have expected.
The challenge at Brands end are also many fold…right from having the right skill within the team, the right partners, being able to prioritize from the multiple opportunities, to measurability, impact on business, leveraging data and being able to communicate 1:1 with customers at scale.
The challenge for the show is to make sure we are relevant to our audience and keep the above in mind when we plan and this means a bunch of things – have the right content and experts, getting our audience the experience the coolest and latest in technologies, covering the whole spectrum of digital marketing services on our exhibition and making sure the right networking and business discussion are enabled at the show
Biggest Players at ad:tech India
This year ad:tech brings together more than 90 companies from across the globe to exhibit what’s new and what’s next, Right from a robot decoding your Twitter feed using AI, to experiencing intersection of immersive content and technology with Virtual Reality and Augmented Reality, to discussions on how retailers are trying deliver meaningful consumer experiences, these are a few examples of what companies like IBM, CRITEO, ACCENTURE, APPLIFT, CAKE, GAMELOFT, ICUBESWIRE, MOMAGIC TECHNOLOGIES, TABOOLA, STARTAPP have to offer at ad:tech this year.
There are more phenomenal additions of exceptional highly creative speakers from all walks of advertising and marketing associated with companies like GSK, SAP, YES BANK, MARUTI SUZUKI, PEPSICO INDIA, JUBILIANT, OLX, NESTLÉ INDIA, COVERFOX, JET PRIVILEGE, ORACLE, BIG BASKET, GIONEE and many more sharing their knowledge under one roof.
Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house
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