Approximately 20 million Indians travel the world every year and are keen on keeping up with western fashion trends. Moreover, the rising popularity of beach destination weddings and the increasing influence of foreign tourists on Indian beaches are making swimwear or beachwear both a need-based as well as aspirational purchase. As an increasing number of women are emphasising on looking stylish by the waters, they are eager to make investments in swimwear.
Zapyle launched in December 2015 is an affordable online destination for high street wear, designer wear and international brands, has teamed up with Bikini.com, an online boutique that showcases a curated collection of one-of-a-kind swimwear and accessories from emerging designers. We can already see your gleaming eyes!
Bikini.com is an online destination that celebrates the luxurious beach lifestyle. The boutique not only showcases a curated collection of one-of-a-kind swimwear and accessories from emerging designers, it also offers a wide range of popular international brands like Seafolly, Wildfox, and Beach Joy. Apart from its product range, the online platform is also an ultimate lifestyle destination encompassing exotic travel, health and fitness, and swimwear culture.
While Bikini.com boasts of a vast collection of beach and swimwear, Zapyle’s exclusive partnership with it will give Indian women access to premium beach wear, for which there is a huge demand but lacks supply of. The collection that will be curated for Zapyle will be suitable for different Indian body types and demographics. To add to the water baby’s delight, you not only get your hands on the coolest beach wear, but also get to choose from an enticing range of exclusive beach essential skin care products and accessories too.
Commenting on the collaboration, Rashi Menda, founder and CEO, Zapyle said, “We are quite excited about this partnership with Bikini.com, which essentially aims to solve the issues of quality and accessibility when it comes to the beach and swimwear market in India. For a majority of women in our country, looking as stylish by the water is almost a dream. We want to help improve women’s body image and increase body positivity. We want to tell them that there’s no such thing as a ‘beach body’ – it’s about ‘each body’. Anyone can wear a bikini. Thus, taking forward our sincere pursuit of solving the universal problem of upgrading closets, Zapyle has ventured into beach and swimwear to motivate every Indian woman to celebrate her body and embrace fashion without reluctance – even on a beach.”
Shannon Follansbee, president of Bikini.com said, “We are looking to create a long standing relationship with India’s luxury consumers who are well known for their appreciation of high quality and style. We believe that the future of fashion and luxury lies in India.”