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YouTube Reveals what Indians Watched, Shared, and Created in 2017

80 independent creators crossed the 1 million subscriber mark; beauty and health emerged as the fastest growing vertical as regional content sees exponential growth.

Before the countdown to 2018 begins, let us take a look at the list of top trending YouTube videos that got Indians hooked for hours. 

Shaping the iconic pop culture moments of 2017

From the fidget spinner becoming so darn popular worldwide, to Despacito becoming a global phenomenon; seeing the other side of Irrfan Khan through memes by AIB, to getting the country to dance on Shape of You, which emerged as the most choreographed song in 2017; getting the funny-bone tickled by Angry Baba’s Chacha Ke Patake, to making Jimikki Kammal and Zinggat a national sensation, YouTube has been part of some of the most iconic pop-culture moments of 2017.

Topping the list of creators in 2017, is comedy superstar BB Ki Vines, with over 5 million subscribers, followed by Technical Guruji with almost 3.9 million subscribers and Vidya Vox with 3.7 million subscribers. Gaining over 2.5 million subscribers each in 2017 alone, the channels have registered a remarkable growth. Support for local creators continued, with three of this year’s top 10 trending videos (non-music) going to our content creators - BB Ki Vines for Group Study, Amit Bhadana for That Dumb Friend in Every Group and Zakir Khan for Life Main Chahiye Izzat!

This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially amongst the regional language creators.

2017 also saw some major new records being broken in overall views for movie trailers in India, with Bahubali 2 - The Conclusion, getting over 58 million views, followed by Padmavati with 27 million and Judwa 2 with 23 million. Bollywood Music remains the king of the hill, with Badrinath Ki Dulhania bagging the top two spots for its Title Track with 132 million views and remix of the popular Tamma Tamma Again with 78 million views. Guru Randhawa’s High Rated Gabru is a close third on the Most Trending Music list, with 75 million.

YouTube remains the top video entertainment hub – with around 225 million Indian smartphone users, using YouTube every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million (ZEE, TSeries and ChuChu TV) subscribers, earning themselves the coveted Diamond Button this year. This year, the content on YouTube, is more diverse than ever before. While music, comedy, food/recipes, education and learning continue to grow, health & beauty emerged as the fastest growth vertical of 2017 with many new subcategories growing, including dance, women lifestyle, village-food, web-series, among others.

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