With the new Mi Store located in Rewari, Haryana, Mi Stores symbolize the brand’s immense progress in developing effective innovative retail measures across 300+ cities and 19 states, providing enhanced consumer brand experience to its customers across India. With the 1000 Mi Stores, Xiaomi India has been able to generate employment for over 2000 people.
In addition to the Mi Store launch, Xiaomi India also announced the launch of Mi Studios, its latest addition to its new retail concept. Serving as the added urban extension of the popular Mi Homes, Mi Studios aim to offer premium brand experience to its Mi Fans and consumers in 50 cities spanning across prime consumer markets in India in an optimized space. Located currently in Bangalore and Mumbai, with an average size of 400-600 sq.ft, the new Mi Studios are an optimized version of Mi Homes replicating the same Mi Home retail design and displaying modern minimalist interiors. Xiaomi is working towards 200 Mi Studios by the end of 2019.
Xiaomi India recently achieved a Guinness World Record feat by opening over 500 Mi stores across India which is the highest number of retail stores in the world to be opened simultaneously at the exact same time. In less than six months, the brand has expanded its Mi store venture rapidly across rural markets, and stands testimony to its new retail business model. The Mi store retail outlets are an extension of Xiaomi’s flagship Mi Homes to be found in tier 3 and below cities and towns across India, covering some of the most remote corners of the country, and showcasing the brand’s vast outreach.
Marking this occasion, Arvind Yadav, Head of Retail Business, Xiaomi India, shared, “We are delighted to be opening our 1000th Mi Store in India, and to be introducing the all-new Mi Studio initiative. While we are excited to celebrate yet another achievement, we are also truly humbled by the increasing rate of love and admiration Xiaomi has been receiving from our Mi Fans which definitely ties in with the consistent growth our brand outreach has achieved across the offline sector in India. Furthering our offline presence, we are positive that our new Mi Studio concept will also significantly enhance our brand retail experience providing Mi Fans with the best of innovative Xiaomi products at incredibly honest pricing".
As part of Xiaomi’s extensive efforts to boost entrepreneurship in the rural sector, the company is encouraging Mi Fans from small towns and villages, and other local individuals to run and operate these stores. Xiaomi invites all interested entrepreneurs to apply for a Mi Store via a simple online form. The Mi Store project is expected to generate massive employment opportunities with over 15,000 jobs in these regions, thereby boosting immense economic output.
Furthering Xiaomi India’s offline expansion plans, the brand aims to open over 10,000 retail stores across its four offline channels in the nation by end of year 2019. In addition, 50 percent of Xiaomi smartphone sales is forecasted to happen from the offline market by end of this year.