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Xiaomi Launches Gift Card Program on Mi.com in Partnership with Qwikcilver

The base of fast growing Xiaomi users to benefit from the program

Qwikcilver, India’s leading SaaS based prepaid card solutions provider has announced a partnership with India’s Smartphone Brand, Xiaomi to launch their Gift Card Program on mi.com. The gift cards will be issued by Qwikcilver and sold on mi.com, Xiaomi’s own website and the Mi Store App.

Mi.com is India’s third largest e-commerce brand in India, as per the Counterpoint Research report for Q4 2017. With the new gift card program, over millions of Xiaomi users and Mi Fans can now enjoy a host of Xiaomi products ranging from smartphones, accessories and televisions to smart devices. These gift cards are another means from the brand to expand the love of Mi Fans to their friends and families. The card comes with a minimum and maximum purchase value of Rs. 100 to Rs. 10,000 respectively and a maximum of 10 gift cards can be availed in one order.

Shankar Balan, President, Qwikcilver Solutions said, “We are delighted to be partnering with Xiaomi. With more than 25 categories & 150+ brands on our platform, our end-to-end gifting solutions make us the preferred partner for brands seeking to enhance customer engagement. This launch heralds the growth in the Mobile segment that is one of the most popular gifting categories amongst the young audiences”

Qwikcilver has previously ventured into segments such as matrimony and groceries among others. The e-gift cards will work on the semi-closed loop technology through which Qwikcilver uses its RBI license to legally issue the gift cards to brands.

Commenting on the partnership, Raghu Reddy, Head – Online sales and category, Xiaomi India said, “Xiaomi’s mission is to deliver innovation and enhance the product and service experience for users. Digital gifting is gaining momentum in India and our association with category leaders like Qwikcilver will empower Mi fans to spread the Xiaomi cheer among their loved ones and enjoy a hassle free, digital gifting experience.”


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xiaomi Gift Card Program Mi.com qwikcilver

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