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Wydr Hires Pepperfry Ex-Head of Operations as VP Operations

Prior to this, Alok played a key role in managing operating cost, improving contribution margins, planning, setting up distribution network, customizing solutions and dispatching management.

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Photo Credit : wydr.in,

Wydr has a new team member from Pepperfry

India’s first mobile app based B2B e-commerce player Wydr, hires Alok Varman as their new vice president of operations. In the given role Alok’s principle responsibilities include ensuring further improvement of operational systems, processes and policies in support of organizations mission. In addition to that he will also offer his support for better management reporting, information flow and management, business process and organizational planning. He will be operating out of Wydr’s corporate office in Gurugram.

Prior to this, Alok worked with Pepperfry.com as Head of Operations. He played a key role in managing operating cost, improving contribution margins, planning, setting up distribution network, customizing solutions and dispatching management. Alok has also been associated with e-commerce giant eBay India, and thereafter, with Guthy Renker LLC and Carnation Auto India. His experience is across customer value stream from customer acquisition to customer service.

Alok Varman, the new vice president of operations, Wydr, said, “B2B purchase process tends to be rationally and logically driven as its customers look for expertise and efficiency. This matches my competency and experience. B2B ecommerce of wholesale market place is highly scalable business and this provides me an opportunity to develop the state-of-the-art frame work for smooth, cost effective, efficient transactions between manufacturers or wholesalers and retailers, and make Wydr the most reliable and robust B2B online wholesale market place”.

Devesh Rai, founder and CEO, Wydr said, “Alok brings to the table a process driven approach married with inventive problem solving. His experience in handling very large shipments is highly relevant to Wydr’s need in bulk shipments. Logistics apart, Alok has a well-rounded experience in all aspects of Operations and we look forward to his contribution as we scale our business.”

Launched in March 2016, Wydr attempts to bridge the wholesalers and the retailers on a mobile based platform but also attempts to define a new sphere of e-commerce in India. With over 200,000 downloads, over 15000 large manufacturers, distributors on the sell side, delivering to over 8000 pin codes across 28 states, and a month on month growth of 50 percent, Wydr is geared to be a successful B2B mobile based wholesale e-commerce business.


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