With the Launch in Chennai and Pune, Ola Play Now in 6 Cities Across India
Ola to bring regional content such as movies, music, and news channels for local customers and driver partners alike
Ola, India’s most popular mobile app for transportation, today announced the launch of Ola Play, its connected car platform for ridesharing in two new cities, Chennai and Pune. Ola Play launched in November last year, in a short span of time has witnessed 200% quarter on quarter growth. Starting with over a 1000+ cars in the city and a host of platform partners, also offering regional language content, Ola Play brings a fully connected interactive experience for users on the move. With the launch in Chennai and Pune, Play is now present across 6 cities.
Major metros in the country has citizens treading through choking traffic everyday, with commuters spending over an hour in traffic. With Ola Play, commuters can make time spent stuck in traffic productive, giving the customers interesting opportunities to interact with the technology available in its cabs.
Ola Play, a connected car technology platform, uses deep customer insight, offering the most relevant and personalised experience for customers. Insights from over a thousand cars running in the city since the past two weeks in Chennai and Pune has revealed that regional language content, radio, web series, and music are a huge hit among Play customers.
Speaking at the launch, Ankit Jain, Vice President and Head of Ola Play said, “Ola Play has been a massive hit amongst users in Mumbai, Delhi, Bangalore, and Hyderabad with its presence in over 50,000 vehicles in the past eight months. We are excited to bring Ola Play to two more large cities today viz. Chennai and Pune, which are industrial hubs and boast of a growing IT industry as well. Interestingly, both cities also see a high average transit time, slow moving traffic, and high frequency usage of Ola’s offerings. With Play in these two cities, we are enabling lakhs of customers to make efficient use of their transit time by bringing them improved control of their ride-experience. Ankit added, “Play’s presence in other cities has witnessed a great deal of appreciation for regional content from customers as well as driver partners. With Chennai and Pune, as well as for future launches, focus on local content partnerships will be significant.”
For developers and partners, Ola Play offers an app store-like platform which gives them full control of their app experience, enabling endless innovative possibilities of interacting with their customers. Play allows various partners such as Apple Music, Sony LIV, AIB,EROS Now, PopXO, FastFilmz, AltBalaji, among several others to build a high quality and immersive experience for users. The technology brings the control of the ride to the backseat of the car enabling control from their own smartphones or from the tabs mounted in-car, along with cars surround sound systems.
As a homegrown mobility solution, Ola truly understands the pulse of its customers as well as driver partners. Local intelligence has enabled Ola to offer relevant experiences across offerings.
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