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With Over 17M User Base, Women-focussed Digital Content Platform POPxo Launches Its eCommerce Platform

POPxo is all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience.

New Delhi-based POPxo, a women-focussed digital content platform, has announced the launch of its e-commerce platform to sell private label merchandise. The eCommerce vertical being referred to as POPxo Shop went live last week, showcases products such as phone covers, notebook, laptop sleeves, coffee mugs, tote bags, multi-purpose pouches and cushion covers, among others. The pricing for the new range of products starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.

POPxo Founder & CEO, Priyanka Gill said, “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online - our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.”

“We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis - now we hope to wow then with our private label offering”, she adds.

Founded by Priyanka Gill and Namrata Bostrom in 2014, POPxo claims to have over 17 million user base that engage in both English and Hindi, out of which 82% female users are in the age bracket of 18-35.

POPxo which is available on desktop, mobile web and via Android + iOS apps, claims to ship all orders within 2 business days and has Paytm as its payment partner.

Shubham Jain, Business Head - Ecommerce at POPxo added, “From design to production and distribution - we are running the entire process in-house and via our partnerships with service providers.  It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”

Just like their content, POPxo’s merchandise has been designed especially for their users. They will expand into fashion and beauty over the next few months.

POPxo raised Rs 37 crore in funding in March 2018. The investment round was led by Neoplux and OPPO, with participation from existing investors IDG Ventures India, Summit Media, and GREE Ventures. 

The startup which competes with players like MissMalini and Femina, has raised a total funding of $12.4 million so far. It is also backed by investors like Rajan Anandan and CaratLane’s Mithun Sancheti (via Chennai Angels), among others. 

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