Rise of memes and Image-based content is catching the eye of the readers these days. The premier Facebook meme page Sarcasm has gone above and beyond the boundaries of meme pages, and has redefined the art of memes.
A commodity of DigiHood Media, Sarcasm now boasting almost 40M followers in over 40 countries worldwide and aims to reach at a followership of 100M by 2025.
According to Meet Luthra, Founder, Sarcasm, “Undoubtedly, Memes is a significant advancement of the Digital Era, when we formed Sarcasm, our vision was clear to produce content that can bring additional value to the life of our audiences.”
Sarcasm generates revenue by creating-content from brands promotions, tie-ups and directing content on their platform that can be interesting and valuable for the audiences.
Luthra says that, ”We have already worked with brands like McDonald’s, Wildstone and Mi, we get repeated requests from a lot of brands who look forward to associate with us. And we are also constantly working on providing them interesting content that can be valuable and generate viewership. Today Sarcasm is considered as a Social Media Platform by the brands.”
Luthra feels that, Sarcasm being affiliated with other big-name corporations in the near future. We are also planning to expand our team and entering in the domains like promotions via Flyers and Offline Campaigns.
From their experience thus far, they believe is the most important factor to keep in mind to become successful in such an online platform is to constantly gauge the content, and understand the demographics and psychographics of your audiences.
Nonetheless, there is a significant portion of people in the world, especially in India, with limited or no access to the internet. Even the people that do have access, a large portion, Luthra feels that Sarcasm should be exposed more in the rural areas.