In phase 1, the app will launch a dedicated VR corner where fans can enjoy a plethora of content.
Anshul Gupta, Founder & Director Digital- Razr Corp said, "Imagine your favorite star motivating you daily to achieve your fitness goal, setting up your calendar, being like your Jarvis, we are going to bring this level of personalisation and customisation to the product. Wingman brings perfect synergies and help us accelerate the process of launching dedicated mobile apps and 360 degree platforms for some of the biggest Bollywood celebrities. With the best tech & associations we are going to provide a world-class experience and a whole new way to interact with your favorite stars.''
Additionally there will be blogs, articles, videos, social media updates, images and lots more on the app. In phase 2 & 3, AI capabilities along with a dedicated personalized game followed by an app for smart TV's. The goal is to be an independent web broadcaster with exclusive video content being churned out every week.
The app will be an entry to the celebrity's home, their journey and how they establish a personal level of connection by motivating their fans to accomplish their dreams. The platform aims at gradually extending to sportspersons, writers, leaders and social media influencers with followers more than 5 million.
Founded by Anshul Gupta and Sonu Lakhwani in 2016, Razr Media specialises in developing proprietary digital solutions for the bollywood industry.
Wingman Talent Management manages some of Bollywood's biggest celebrities.
The company has partnered with Realabs,Luxembourg- A VR software company, Cloudwalker Technologies, Elysian Studios- A VR production house, VIDGYOR- An on-demand VOD platform,AIVA, Paris- The AI music platform, Big Trunk-Digital agency & Nextalytics- for IT consulting.
An ARM is a natural extension of the human body, similarly ARMS will be the third ARM for an artist, to achieve more, to gain full potential of their stardom. An artists digital rights are often complicated, with them owning next to none or in bits and pieces. ARMS gives them the power to be in control and build their digital asset and more importantly be in direct touch with their consumers.
With ARMS, any celebrity can own the I.P - which is the first in the industry, the platform, the rights, and most importantly - the control and monetization of the fan base around the world.
Sonu Lakhwani, Founder Wingman Talent management, "My company Wingman Talent Management manages some established and many of Bollywood's emerging Talent, the future is digital & Bollywood is gladly embarking on this journey and what better than having your favorite stars regular updates at the click of a button. It was but natural for us to extend our digital operations and partner with Razr."