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We Believe, Facing Challenges is the Way to Premium Success: Shaad Rehman, Founder Phixman

In an interview with BW Businessworld Shaad Rehman Founder, Phixman talks about the eureka moment and more

Early days - how did you start, what's eureka moment and how did you build the business?

The idea of establishing this business came with my personal experience and an approach to solve bigger problems of this particular industry with latest technologies available worldwide. As today people have become dependent on gadgets like laptop and mobile, all of their data is stored in that so we make sure that their data is secure and is in safe hands. We majorly focused on enhanced customer experience. Phixman is one of its own kind ideas because users are free to shop services online and experience great hospitality at Phixman offline stores nationally.

In this digital era, repairing electronic gadgets is a major issue. How do you deal with each and every query with regard to it?

Being in a digital era, repairing electronic gadget is a major issue but in a service sector business, our aim is to provide the best man power and services to the clients. It requires a lot of technical knowledge to deal with each query in repairing business so we had to hire best repairing engineers. We overcame all our loopholes and established this business.

The best bet with Phixman is we take care of every brand of Smartphone and Laptop that is available in Indian market right now, with rates and quality that are second to none.

We believe, facing challenges is the way to premium success. Whenever we start a business we face lot of challenges like funding, hiring technicians, competition and giving the best service. Likewise, we also faced lot of challenges while starting up the business and due our commitment and focus; we succeeded in overcoming the challenges and establishing a business.

What is the Unique Selling Proposition of your business?

Our services is in four easy steps, first the customer books repair online adding all the details about the problem in the device then we send our delivery boy to pick up the device from the address mentioned. In the next step we diagnose the device and repair it and send it back to the customer safe and solid with all their data intact. One thing that sets us apart from our competitors is our guaranteed service. We guarantee 24 hour repair, home picking of gadget, safety of data and most importantly payment after customer satisfaction. We charge after we deliver the gadget to the client and they are satisfied for the fact that their device is completely repaired with all the data in it. Also we have dedicated exclusive stores that are looking forward to customers who want personal assistance care and understanding.

Generating revenue is key for any startup. How do you strategize in this regard for Phixman?

It has been a great journey which started from Indore with a single outlet and steadily we grew nationally more than 60+ stores nationally. Our turnover till date has grown up to Rs 10 Cr and with new approaches of expansion both nationally and internationally we would grow by almost 5 times in the coming financial year. Our Revenue model works on services to customers on their online and offline bookings. Phixman has its exclusive stores offering very premium retails for electronic accessories & and post retail services for electronic Items like smartphone, Laptops, Computers & Gaming console. On service we charge much better prices than service centers almost 25% less than the price of competitors available for every gadget that is available in Indian market.

What are the challenges you have faced to establish your company?

We believe, facing challenges is the way to premium success. Whenever we start a business we face lot of challenges like funding, hiring technicians, competition and giving the best service. Likewise, we also faced lot of challenges while starting up the business and due our commitment and focus; we succeeded in overcoming the challenges and establishing a business. Being a service sector business, our aim is to provide the best man power and services to the clients. It requires a lot of technical knowledge in repairing business so we had to hire best repairing engineers. We overcame all our loopholes and established this business.

How has your company evolved and grown?

It has been a great journey which started from Indore with a single outlet and steadily we grew nationally in 15 states having 25 exclusive stores. Our turnover till date has grown up to Rs 10 Cr and with new approaches of expansion both nationally and internationally we would grow by almost 5 times in the coming financial year.

What will be your roadmap and road ahead?

It has been a great journey which started from Indore with a single outlet and steadily we grew nationally in 15 states having 25 exclusive stores. Recently, we have collaborated with Detel and its new brand Pre – Loved Device in which we will be selling refurbished phones with six months warranty and that to at a very low cost. Future plans, we would say there is a common future plan for every business and company which is to grow and get worldwide presence and make goodwill in the market. We would say we want to set a benchmark in repairing industry in such a way that Phixman should be the name whenever someone needs gadgets repairing whether in India or internationally and for this we intend to launch 500 stores worldwide very soon.


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