WINIT, leading mobile sales force automation (mSFA) company today announced the launch of its ‘Merchandising Solution’ in India specifically for FMCG and retail distribution companies, after an overwhelming response from its customers in Middle East. The merchandising solution has helped in increasing retail sales up to 20%.
WINIT's merchandising solution is designed to improve the market work discipline by usage of collaboration, GPS based location intelligence and real time reporting features. Merchandising solutions manage three major output Key Performance Indicators (KPIs) of merchandising- out of stock management, on shelf availability and share of shelf management and planogram* compliance.
Speaking on the announcement, Mr. Prakash Sreewastav, CEO, WINIT said, "Our merchandising solution gives our customers strategic advantages with the power of mobility and retail analytics. It simplifies the category management, improves promotion effectiveness and helps better market and competition intelligence; all in real time.”
“Such solutions with analytics can boost revenue growth up to 20% and profit up to 5% by better inventory management, out of stock reduction, and expiry and liquidation management. Our dairy clients, besides all the mentioned capabilities, have been benefitting immensely from its asset management and visual survey features,” added Mr. Sreewastav.
WINIT’s merchandising solution has been adopted by companies like Colgate Palmolive, Bajaj Corp in India and Hershey’s distributors in Middle East to name a few.
*A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases.