In India, where jewelry has traditionally been a woman’s domain, jewelry brand Voylla has launched a new line - Dare by Voylla exclusively for men. Voylla has already captured a fair share of consumer mind space and the market with its trendy and exclusive women’s collections. With their new men’s range, the company is all set to underscore its leadership position in the market. Dare jewelry will complement a man’s everyday look and help him stay trendy with wristbands, rings, studs, pendants and more.
The average ticket size of men’s jewelry at Voylla is Rs 800 whereas Voylla . Every month, the brand sees 15 per cent jump in the number of men buying jewelry and there are plans to dispatch 200 new SKUs every two weeks to meet the demand. There has also been a surge demand for discounted men’s jewelry from Tier 3-4 cities besides Pune, Bangalore and Delhi. Dare by Voylla has been designed keeping in mind that 80% of the current audience that lies between 18-34 years of age.
Co-Founder, Vishwas Shringi is optimistic about Dare who states, “Initially, we introduced a range of men’s jewelry alongside our women’s collections and were surprised with the kind of traction it received. We realised men’s jewelry is a much underserved sector and that is how we decided to introduce arrange exclusively for men. This segment is projected to see a manifold increase; and Voylla is scaling business by adding more and more categories to the mix. We will soon launch belts, purses and tech accessories.” He further adds, “We intend to take Dare to our retail outlets as well. We will also have brand marketing integration done with high end men’s lifestyle magazines.”
Dare by Voylla has been created to be the perfect sartorial companion to the contemporary man, who does not need to try too hard. Easy, effortless, subtle and yet bold in its way, each piece of jewelry in this line has been crafted to adapt, adorn and notch up the awesomeness of everyone who chooses to wear it.
Men have always worn jewelry. But what would have been relegated to royalty, tribe or cultural contexts, is now more mainstream, accessible. For the contemporary man jewelry is not just what he wears on his wedding day. But a way to complement that everyday look, stay on trend and spark off a new one as well.
Voylla is the only online platform with 100+ stores in India. Designed by exceptional artists and crafted by master craftsmen from around the world, Voylla is all about affordable luxury, exclusive, standout pieces starring in a sumptuous and smooth shopping experience. With over 100 stores and 150 more by next year, Voylla is now all set to come closer to its users, with retail stores where people can touch and feel every piece of jewelry before buying them. This is just another step towards providing its customers a 360-degree, omni-channel experience.