Premium online tea brand, Vahdam Teas has raised $650,000 from a clutch of eminent angel investors including Kanwaljit Singh's Fireside Ventures, Mumbai Angels, Singapore Angel Network, Ananda Ladsariya, Ajay Pandey.
The company which is 100% online, as of today, has already shipped garden fresh Darjeeling and other teas to more than 76 countries and will use the funds to focus on marketing, product development and to open a warehouse in it's top market, USA.
Vahdam teas do not travel in containers for months before being packaged and sold. All the teas are procured direct from plantations and tea growers within 24-72 hours of production, packaged garden fresh and shipped directly from source in India. By eliminating all middlemen Vahdam Teas are not only able to make available fresh high quality teas but are also able to retain all earnings in the region where these divine teas are grown and nurtured by millions of growers with immense love, care and passion.
This is a process which ultimately helps every farmer get a better price for their produce. Vahdam Teas allows tea lovers across the world to sit back and relish the satisfaction of patronising a truly ethical, fair-trade tea.
Bala Sarda, Founder, Vahdam Teas, says, “It is when I joined my family bulk export business, I realized that most of the teas being sold were reaching the consumers across the world, an average of 12 months after harvest. More importantly, even though we grow the finest teas here in India, the absence of a home-grown brand led to a massive dependence of the entire industry on foreign brands, who quickly move to teas from other regions as soon as local farmers increase their price. It was then that I decided to take the plunge with Vahdam Teas with a clear vision of not only to re-introduce consumers across the world to real tea i.e fresh tea, but also initiate a journey to empower an entire tea industry in the long run. We really believe that a global tea brand can be the biggest success story of our Prime Minister’s ambitious ‘Make in India’ program. And we are humbled to be backed by some of the most eminent angel investors in our space, who share our vision.”
Mr. Balvinder Kalsi, Mumbai Angels and Ex-President DUPONT, South Asia & ASEAN says, "India is the second largest producer of tea globally. Yet, we do not have a truly Indian tea brand selling quality teas in the global markets. We are very excited about what Vahdam has been able to accomplish till now and the large market opportunity in the key overseas markets. Bala with his industry experience has a great opportunity in this space."
Mr. Kanwaljit Singh of Fireside Ventures who has also led marketing for 10 years at Lipton, says, "Vahdam is showcasing the best of Indian teas to the world. This is a great business opportunity and Bala, with his family’s heritage in the tea business is the ideal entrepreneur to realize this opportunity."