Milk Mantra, Indian VC-funded agri-food startup, announces its launch in the capital city of Chattisgarh, Raipur. It will mark its entry into the Raipur market with the roll-out of three products - Milky Moo Probiotic Dahi, Meethi Mishti Dahi, and Soft and Creamy Paneer. Based out of Odisha, the company is foraying into new geographies so that consumers in more Indian cities can enjoy healthy, fresh and pure dairy products every day. The engaging and exciting Milky Moo brand was launched in 2012 to tremendous consumer response and is one of the fastest growing food brands in India.
Commenting on the launch, Srikumar Misra, Founder, MD and CEO, Milk Mantra said, “Milky Moo is loved by 250,000 consumers across eastern India. Raipur is an under-served city for premium quality dairy products and our launch in Raipur brings Truly Pure and innovative dairy products for the discerning consumers of Chhattisgarh. We are committed in nourishing a Truly Pure living for our consumers and our strong direct sourcing network ensures that our consumers have access to best-in-class dairy products.”
Milk Mantra is singular in terms of its Ethical Milk Sourcing program, which has a widespread network of over 40,000 farmers. The company considers itself responsible for ensuring that its farmers are provided sustainable livelihoods. The start-up believes in conscious capitalism, and has built a transparent and timely payment system, while also providing various extension services like artificial insemination, access to cattle loans from financial institutions, good quality cattle feed, health camps etcetera and believes that Happy Farmers = Happy Cows = Best Milk!
Incepted in 2009 and based out of Bhubaneswar, Milk Mantra has leading global food technology companies like Tetrapak, DeLaval and Multivac as partners. It has two state-of-the-art plants with production capacity of 225,000 liters per day at Puri and Sambalpur districts in Odisha. While most dairies would look at farmer development at a much later stage of profitability, Milk Mantra concentrated on inclusive growth from its foundation.