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UpGrad Tying Up with Cambridge University for Online Courses

Byju’s is already marketing in Sri Lnka. UpGrad plans to spend Rs 200 crore on expansion in Southeast Asia and Middle East.

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UpGrad, the edtech company founded by Ronnie Screwvala and Mayank Kumar, announced a first-of-its kind online education collaboration with the Executive Education division of Cambridge Judge Business School. Cambridge Judge Business School is the business school of the University of Cambridge, UK. With this, UpGrad also announced international expansion into Southeast Asia and Middle East markets and has earmarked Rs 200 crores for the same.

With focus on upskilling business professionals in digital marketing strategies, the program will combine Cambridge Judge Business School’s globally renowned faculty along with experts and select corporate partners from local markets. The enrolments are starting today and the first batch will launch by in January 2018. 

“We are proud to have been credited with many firsts in the industry. To be the first partner for Cambridge Judge Business School in Asia is a strong step forward in our journey. The association is a strong validation that online education is not just the future, but also the present”, said Ronnie Screwvala and Mayank Kumar, cofounders of UpGrad. 

Dr. Kishore Sengupta, director of Executive Education at Cambridge Judge Business School, said, “We are excited to collaborate with UpGrad. Together, we will bring quality online education to the emerging markets. Combining the academic rigour of our Cambridge Judge Business School's Faculty and UpGrad’s strong student support element will create a new experience for professionals. The mixture between UpGrad’s local market intelligence and our global reach will help us develop digital leaders at scale."

Dr. Jaideep Prabhu, Professor of Marketing, Cambridge Judge Business School said, “As a member of the advisory board, I have enjoyed being part of UpGrad’s journey for the last several years and I am delighted to be part of this collaboration between Cambridge Judge Business School and UpGrad. There’s a strong need for digital education in India and beyond. This program will provide the opportunity for a large number of senior professionals to gain proficiency in digital marketing strategies and create opportunities to build a more digitally enabled economy.”

UpGrad will also be marking its first international expansion into Singapore and Dubai, supporting the company's strategic business decision for global growth.

Commenting on the expansion, Ronnie Screwvala and Mayank Kumar said, “After being the only online education company having upgraded over than 170,000 professionals in the country, venturing into international markets was the next logical step for us. With over 400,000 marketing professionals across Southeast Asia and Middle Eastern Markets who require upskilling and an Executive Education market size of $110 million, these markets are an attractive avenue for UpGrad to develop the next breed of digital leaders and a key starting point for our international expansion strategy.”

In Singapore, digital marketing spends are outgrowing all traditional marketing channels riding on the wave of burgeoning mobile and internet penetration and is expected to rise at a CAGR of 15 percent in Singapore over the next three years, exceeding the equivalent global growth rate of 11 percent. Additionally, UAE continues to be the largest advertising market in Middle East accounting for 46 percent of the total advertising expenditure across the Gulf region, according to TBWA Worldwide. The digital spend in the Middle East region is expected to grow at CAGR of 28 percent to reach $6.51 billion in 2020.

“The opportunity is right in our face, waiting to be capitalized. The very core of our growth strategy lies in the thought, wherever there is a need to upgrade, there is UpGrad. All our expansion plans are driven by this ideology”, signed off Ronnie and Mayank.

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