Uber Joins Hands with Ministry of Road Transport and Highways to Drive Road Safety Awareness
MORTH & Uber to jointly promote road safety messaging on the Uber app and social media through co-branded campaign materials around preventing driving under influence and promoting rear seat belts and hands on the wheel among others
Uber, the world’s largest on-demand ride-sharing company, reinforced its commitment to road safety today in the presence of Shri Nitin Gadkari, Hon'ble Minister for Road Transport and Highways by announcing a slew of measures/ initiatives.
As part of its ongoing efforts to encourage road safety awareness, Uber will be jointly promoting road safety messaging on the Uber app and social media through Ministry of Road Transport & Highways co-branded materials and mediums. Several advertisements and videos targeting prevention of drunk driving and promotion of rear seat belts and hands on the wheel among other themes, will be prepared and disseminated across the country as part of this safety campaign.
Another key initiative towards impacting road safety awareness and education among lakhs of budding drivers both on and off the Uber app is the decision to jointly develop learning aids and informational tools that shall guide the driver training program in driving schools across the country. The Ministry of Road Transport & Highways and Uber will jointly be preparing the learning materials which will be shared and utilised by over 200 driving schools including many of the govt’s Drivers Training Institutes (DTIs) across the country.
Speaking on the occasion, Shri Nitin Gadkari, Hon'ble Minister for Road Transport & Highways pointed out, “Ensuring road safety is key priority for the government as India witnesses around 5 lakh accidents and 1.5 lakh deaths every year. We are committed to reducing fatal road accidents by 50 percent by 2020, being a signatory to the UN Decade of action for road safety. This effort to make our roads safer has to be a collaborative multi-pronged initiative that needs joint action from policymakers, civic authorities, automobile industry, civil society and commuters in general. Sensitizing the public about their roles in ensuring road safety is as vital as placement of curbs, under-passes and safety features for pedestrians.”
Appreciating the Ministry’s targeted focus on building road safety awareness, Pradeep Parameswaran, Head, Operations, Uber India & South Asia, shared, “Uber India is committed to promoting road safety and our association with the Ministry of Road Transport and Highways aims to focus on reducing road traffic violations and casualties across the country. By jointly promoting road safety messaging among lakhs of riders and by guiding lakhs of driver partners on road safety measures through learning aids, as a part of this alliance, we are focussed on empowering people to make better, safer choices and playing an enabling role in making our roads safer.”
The announcements were made in the presence of Shri Nitin Gadkari, Mr. Pradeep Parameswaran and Mr. Prabhjeet Singh, Regional General Manager, Uber India & South Asia. Commemorating the occasion, 15 top rated driver partners from amongst the driver partner community in Delhi NCR were felicitated with the Service Quality Excellence Award. The awardees were singled out for their dedication and willingness to go above and beyond the call of duty towards providing riders a superlative experience.
Safety is a key priority for Uber. Through a combination of technology and two-way feedback, we endeavor to improve safety for riders and driver partners before, during and after a ride. Riders can access driver name, vehicle make and registration details before getting into an Uber while drivers undergo a stringent background and license verification process before joining the platform. During a ride, features like share your status, GPS, Emergency button are aimed at creating strong deterrents against unacceptable behavior. Finally, two-way feedback for riders and driver partners through the rating system as well as in-app support help strengthen the safety paradigm after a ride.
Every day in India 16 people are killed in road accidents. That’s one person every 90 minutes. According to the Ministry of Road Transport & Highways, some of the deadliest nights on the road due to drunk driving occur unsurprisingly, during the holiday season when people are out celebrating.
At Uber, we’re changing the way people think about drinking and driving. Since our launch, we’ve worked hard at empowering people to make better, safer choices by providing a reliable ride at the tap of a button — no matter the time or place.
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