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US Impact Investor Gray Matters Capital Funds Add-On-Gyan Educational Services

KidovatorsTM has been funded by Gray Matters Capital’s edLABS initiative that provides very early stage funding to ‘visionary edu-preneurs’ to the extent of $ 150,000 to help build breakthrough solutions that address education gaps, 21st century skills and future of work for the Indian mass market.

Gray Matters Capital, an Atlanta based impact investor with a focus on for-profit education ventures working to improve access to affordable quality education and on employability in India, has today announced that it has facilitated the launch of KidovatorsTM  – India’s first 21st century skill learning platform by funding Bengaluru based education-technology startup - Add-On-Gyan Educational Services Pvt. Ltd.

The edtech startup has created programs and curriculums for K-10 schools in diverse areas such as STEAM (Science, Technology, English, Arts and Mathematics), Logical Thinking and Entrepreneurship. Besides courses, it has been conducting the ‘Kidovators Creativity Olympiad: The Erehwon Challenge’ - India’s Biggest Creativity Olympiad to help students from Class IV to IX to hone their creative thinking skills.

KidovatorsTM has been funded by Gray Matters Capital’s edLABS initiative that provides very early stage funding to ‘visionary edu-preneurs’ to the extent of $ 150,000 to help build breakthrough solutions that address education gaps, 21st century skills and future of work for the Indian mass market.

Through this platform, school students of Classes IV to IX can acquire skills such as Creative Thinking, Critical Thinking and Complex Problem-solving by participating in gamified challenges and by availing online continuous learning programs geared towards inculcating core competencies necessary to create the workforce of the future.

KidovatorsTM as a platform will also create active engagement between Corporates and the student community to apply creative and critical thinking to not just societal challenges but also providing their insights related to products and services as consumers.

“Backing affordable breakthrough solutions of for-profit education ventures focused on inculcating 21st century skills and improving the learning outcomes of the students is in line with our investment strategy in India”, said Ragini Bajaj Chaudhary, India CEO, Gray Matters Capital.

Throwing light on the edLABS initiative, Smita Sircar, Innovation Director -edLABS and ecosystem, Gray Matters Capital said, “Be it education startups who have an innovative idea and need early stage funding to pilot their product prototype or an established education enterprise looking for business line innovation, edLABS creates a nurturing environment for them to downscale into the affordable private education space. We are on the constant look out for entrepreneurs like Priyadeep who are mission driven to solve the toughest problems in education with their innovations applicable to not just India, but globally too.”

Speaking on the platform launch, Priyadeep Sinha, Founder and CEO, Add-On-Gyan Educational Services Pvt. Ltd. said, “65% students entering school today will grow up to do work that does not even exist today. Various research reports highlight that skills such as creativity, critical thinking and adaptability are going to be key to the success of the future human capital. This means that the education system needs to morph itself to be one that can orient the students to this mode of thinking. We believe that the Kidovators Platform is one such spark that our education needs to ignite the minds of our future!”

The platform will be looking to add more challenges, courses and spotlight programs around Adaptability and Collaboration in the future. “Kidovators is levelling the playing field by ensuring that kids from affordable private schools (APS) are provided with the exact same quality of learning on the platform as students from marquee schools of India.”, Priyadeep Sinha added.



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