US-based vertical e-commerce marketplace DesiClik is now eyeing India to capitalise on its gift-driven sales. With over 10 per cent of its sales already coming from India, the portal plans to further build this market.
Using a multi-pronged approach, DesiClik is looking at clientele in metros such as Bengaluru, Hyderabad and Ahmedabad.
"We are seeing an increasing trend of reverse gifting from India to the US. Driven by sentiments such as love and gratitude, this is their way of showing appreciation for their loved ones in the US. Festivals such as Rakhi, Navrathri and Diwali contribute towards a large number of gifting-driven sales," says Deepak Agarwal, Co-founder, DesiClik.com.
According to a PayPal and Ipsos study based on a survey of 800 Indian online shoppers, Indian shoppers spent over $8.7 billion on international e-commerce sites in 2016. Among international sites, US e-commerce sites received $3.9 billion in purchases, nearly half of the overseas sales from India in 2016.
"As we understand both American and Indian cultures as also the respective market landscapes, we are able to meet the specific demands of both. Also, the trust factor for the brand among the Indian Americans here has been passed on to their families back home, making it easier for us to penetrate the Indian market," points Agarwal.