UClean, India’s first and largest integrated laundry and cleaning solutions Company with a fully established network of live cleaning; announced the launch of Mint Clean, a new brand offering today. Mint Clean will be an on- demand DTH (direct-to-home) cleaning and home health company, which will offer door to door cleaning solutions through a “man and van” model.
The company has also raised an initial funding of USD 1 Million from Franchise India, Asia’s largest franchising and licensing solutions company and a US based angel investor, Anubhav Chopra. The brand was officially launched in January this year and has commenced pilot operations from Delhi NCR.
Commenting on the launch, Arunabh Sinha, Founder & CEO, UClean said; “We are delighted to announce the launch of Mint Clean. This is a model that we developed basis the overwhelming feedback and encouragement that we received from our UClean customers. At Mint Clean, its our endeavor to provide women, children and men with a minty clean environment, that can create safer indoor havens. We are thankful to our investors who believed in our mission and supported us to kickstart operations. Like UClean, we would be building Mint Clean through the franchise route and would be targeting 100 franchises of Mint Clean by 2020.”
The funds would primarily be deployed towards creating a solid tech platform to facilitate this business which is predominantly B2B2B and B2B2C in nature. Further, the funds would also be utilized to recruit suitable franchises and then support them with leads through marketing.
“This is a watershed event for the innovation ecosystem in the home cleaning vertical. I always believe, businesses generated out of customer demands are the ones that really work well. I am happy to be part of this journey of Mint Clean. We have had a great experience with UClean and wish Arunabh success in this venture too.” – said, Gaurav Marya, Chairman, Franchise India
Anubhav Chopra, Angel investor and Founder, Thinking Deals said – “Having spent a decade in the US, readjusting to India's dust and pollution became a physical limitation for us. I realized that dust management practices in India are still primitive and needed a change of tune. I was looking for business opportunities with purpose and potential, where Mint Clean perfectly fitted. Mint Clean's mission resonated with me and together we are poised to reform the home cleaning ecosystem in India. I truly believe that cleanliness needs to move from the fringes of disposable income to core necessity."
Mint Clean will provide a complete range of cleaning services for homes and offices. Their services are already available in Delhi and Gurgaon region.