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Trend Micro Chooses To invest in IoT Startups Via $100M Venture Fund

The global venture of $100 million will generate insights from IoT startup ecosystem for Trend Micro's development roadmap

Cybersecurity firm Trend Micro has announced the launch of a $100 million global venture targeting startups in emerging technology markets.

As the cyber threat environment evolves, threat protection must evolve as well. With the emergence of targeted attacks and advanced persistent  threats, it is clear that a new approach to cyber security is required. Traditional techniques are simply no longer adequate to secure data against cyber attacks.

In addition to capital, portfolio startups will gain access to Trend Micro's technology and its channel of more than 28,000 partners. Trend Micro has admitted that working with startups will allow it to unearth insights into new business models, market gaps, and skill shortages. 

They are keen to learn from startups, new ways of solution planning across the company. After 72 quarters of consecutive profitability, Trend Micro said it is "well-positioned" to invest in research and make advancements that are consistent with its corporate strategy. 

Eva Chen, founder and CEO of Trend Micro, said connected devices (Internet of Things- IoT) are changing how the world works, thinks, and acts, adding that there is work to be done "to ensure organisations and individuals can operate and live safely in this new reality". 

However, managing the risks associated with the IoT is not going down well, with many relying on legacy technologies and governance practices to mitigate security threats.

In recent months, there has been a wave of $100 million-plus investments in security firms looking to expand their capabilities to address the risks associated with IoT. Security firms such as Cybereason, Cylance, Crowdstrike, Illumio, Netskope, and Tanium have all recently raised at least $100 million. 

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